Matriarca has lived in my heart for over twenty years. It began as a whisper—an idea born from the kitchens of the women who raised me, the land that shaped me, and the recipes that carry the soul of who we are. For the past three years, that whisper turned into a calling. And today, it becomes something I can finally place in your hands.

This is not just a food brand. It is a tribute. A love letter to the Mexico I know—the one of depth, elegance, ancestral wisdom, and quiet power. Not the version that’s been oversimplified or dressed in clichés. The real one. The elevated one. The one we remember in the scent of masa on our abuela’s comal, in the salt carried on ocean air, in the chile that stains our fingertips and stays with us long after the meal is done.

Matriarca is built around the ingredients that form the foundation of Mexican cooking—what I call our building blocks. But even more than that, it’s built around our stories. Every product is clean, honest, and rooted in the hands and traditions of the people who cultivate them. Every flavor carries a lineage.

My deepest hope is that Matriarca reconnects you to your own heritage—or helps you discover a new one. That it makes you feel proud. That it gives you the language to say, this is mine, too. Because our food is not just beautiful—it is sacred. And it is time the world sees it that way.

Thank you for supporting this vision, for believing in something more, and for being part of the Matriarca familia.

Con todo mi amor,
Marcela